Based in Montgomery, Alabama, ASK is founded on the principles of Southern hospitality, which includes being polite, kind, helpful and charitable. As such, we’re just a little more laid back than some others in our industry, but no less effective.


Rick Burley


After graduating from Auburn University Montgomery with a degree in Information Systems, I worked for a large medical/surgical distribution company with 25 branches across the southeast. I was in the information technology group, where I worked up to become lead developer in inventory control software. From there, I went to work for a leading outdoor magazine, where I developed the software that handled all day-to-day operations and interfaced with several outside systems. While there, I was named Vice President of Operations and started and managed the in-house call center, which grew to more than 100 agents during my tenure. I’ve been President of ASK for more than 25 years now, and while I really enjoy the variety of tasks I tackle daily, my real joy comes from interacting with agents, managers and clients.  At ASK, our main tenant is to treat everyone as you would expect to be treated: callers, co-workers and clients. In my free time I play golf, coach youth sports teams and relax at the beach.


Smith Ann Burley

Director, Business Operations

I graduated from Samford University in 2014 with a BA in History and in 2016 with an MBA from the Brock School of Business at Samford University. I enjoy playing and coaching volleyball, as well as going to the beach. I coach for a travel volleyball club, Capital City Juniors and am involved with EMERGE Montgomery (Young Professionals of Alabama), as well as serving as the Junior Board President of Triumph Services, Inc. My parents and grandparents have each helped mold my love for serving in my community. I believe servant leadership is vital in building a community of strong individuals, which in turn helps build a strong business community. Service is one of our key values at ASK, and is also the pillar in how I make decisions at ASK. My job is to look at the analytics and find a way to provide the best service to the customer that helps build the brand of our client. I also get to incorporate service by building training paths for all levels of employees at ASK. It is my job to make sure that each employee gets the training they need in an environment that is helpful and supportive as they grow within ASK.


Chuck Coleman

Call Center Director

I graduated from Troy University with a Bachelor’s degree in Finance and studies in Accounting. ASK was a 20-seat call center in 1997, when I started there and immediately began training and growing staff. In 2002, ASK purchased its first 150-seat call center and never looked back. Today, ASK is a full-service contact center with more than 500 inbound customer service agents and a secure management team that keeps ASK running 24/7/365. I think we owe our success to the fact that we genuinely care about people, because they remind us of those we love, whether our friends, kids, or communities. In my free time, I like to slow things down, spend time with family and hunt.


Dee Cook

Director, Human Resources

Although I grew up in Illinois, I have lived in the south for more than 30 years. I graduated summa cum laude from Troy University Montgomery with a BS in Resource Management. My career began more than 15 years ago as a Human Resources Coordinator at one of the nation’s largest privately-owned broadcasting companies. From there, I moved into manufacturing as a Benefits Manger and was promoted to Director, Human Resources. I started at ASK in December, 2016, as Director, Human Resources and have enjoyed building relationships with our employees in a family environment. We encourage, support and provide staff with avenues to help fulfil their dreams. I am married with a son, daughter, son-in-law and four grandchildren. I enjoy running, working out, mission trips and helping in the community.