ASK was founded as an outbound call center by Rick Burley and his father, Jim Burley, in Montgomery, Alabama. At the time, Rick was working at a consumer magazine business, and Jim was about to retire from a 30-year career in manufacturing. The pair recognized that, with their combined experience, they could build a business based on the mission of providing quality customer service with genuine southern hospitality and respect for all staff.
ASK entered into the Montgomery Chamber Business Resource Center Incubation Program. Through its business tools, ASK doubled in size.
Small Business of the Year
ASK was named Small Business of the Year in the 50–100 employees category by the Montgomery Area Chamber of Commerce.
ASK hatched out of the Incubator into an 8,000-square-foot facility easily accessible from all major roads in Montgomery. We remain the largest hatchling from the Incubator.
ASK started handling inbound customer service calls, which began its transition from a traditional outbound call center to a blended call center.
ASK began offering a full suite of business process outsourcing, including website support, chat and e-mail. At the request of clients, these services have expanded to include virtual receptionist and call answering services.
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ASK reduced its traditional outbound sales department and began to focus on growing the already expanding inbound business. Through this model, ASK was able to provide clients with increased ROI, while decreasing costs and improving customer service.
The company completed a $2.7 million renovation of the former Brunswick Woodmere Lanes to accommodate a growing workforce that now numbers more than 600. Located only 2 blocks from the previous facility, the building is now home to all ASK operations.